Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
Oxford: Oxford University Press, 1988. Paperback. xxvi, 505 p.: illustrations; 20 cm. Paperback with illustrated cover. Winner of the Speech Communication Association's Golden Anniversary Book Award. Contains an overview of advertising in presidential campaigns in American history and then devotes one chapter to each of the campaigns from 1952 through 1980. In Near Fine- Condition: lower corner of front cover slightly creased; a few page corners creased; clean and tight. Near Fine -. Item #007226
ISBN: 0195056566
Price: $9.95
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American History,
History & Politics
See all items by Kathleen Hall Jamieson