The Holiday Makers: Magazines, Advertising, and Mass Tourism in Postwar America
Baton Rouge: Louisiana State University Press, 2012. Hardcover. ix, [3], 204 p.: illustrations; 24 cm. Red cloth with gilt spine title. Illustrated dust jacket. Inscribed by the author on the front free endpaper, June 2012. In The Holiday Makers, "the magazine industry serves as a window into postwar media and consumer society, showing how the dynamics of market research and commercial print culture helped shape ideas about place, mobility, and leisure. . . . Ultimately, Popp contends, the selling of tourism in postwar America played an early, integral role in the shift toward lifestyle marketing, an experiential service economy, and contributed to escalating levels of social inequality." -- dust jacket. Book is in Fine Condition: clean and tight. Dust jacket is in Fine Condition: clean and bright (the light random spotting is printed--every copy has this). Fine / fine. Item #007973
ISBN: 9780807142844
Price: $42.00