The Southern Urban Negro as a Consumer
New York: Negro Universities Press, 1969. Hardcover. xxiv, 323 p.: illustrations, tables, map; 22 cm. Brown cloth with gilt spine title. No dust jacket, as issued. This pioneering study by Paul K. Edwards (1898-1959) was first published in 1932. He used research conducted by Fisk University faculty and students on the consumer activities of the Black residents of 17 southern cities to analyze the best ways to devise advertising aimed at that part of the market. The 62 tables contain a wealth of data about Black urban residents in southern American cities. In Very Good+ Condition: fore-edges slightly soiled; former owner's name on front free endpaper; discoloration along endpaper gutters and title page gutter; otherwise, clean and tight. Very Good +. Item #008051
Price: $30.00