Ethnic Images in Advertising: An Exhibition Co-Sponsored by the Balch Institute for Ethnic Studies and the Anti-Defamation League of B'nai B'rith
Ethnic Images in Advertising: An Exhibition Co-Sponsored by the Balch Institute for Ethnic Studies and the Anti-Defamation League of B'nai B'rith
Ethnic Images in Advertising: An Exhibition Co-Sponsored by the Balch Institute for Ethnic Studies and the Anti-Defamation League of B'nai B'rith

Ethnic Images in Advertising: An Exhibition Co-Sponsored by the Balch Institute for Ethnic Studies and the Anti-Defamation League of B'nai B'rith

Philadelphia: Balch Institute for Ethnic Studies, 1984. Paperback. 30 p.: color and black-and-white illustrations; 25 cm. Stapled wrapper; inside of front and back wrapper are included in pagination. Contents: Trade Cards by John J. Appel -- The American Dream for Sale: Ethnic Images in Magazines by Amy Rashap -- Packaging: Container as Context by Gail F. Stern -- The Psychological Power of Ethnic Images in Advertising by Carol Nathanson-Moog -- From "I Break-a da Stones" to "We Are All Americans": Ethnic Images in Film Posters and Songsheet covers by Charles Hardy. In Very Good Condition: back wrapper slightly discolored; otherwise, clean and bright. Very Good. Item #008151

Price: $16.00