Parlin, Charles Coolidge

Advertising and its Critics; An Address by Charles Coolidge Parlin

Philadelphia: Curtis Publishing, 1937. Paperback. "Delivered at Boston Conference on Distribution September 20, 1937." 16 p.; 18 cm. Orange card cover with black cover title; stapled. Small stamp at upper corner of front cover: "N. Y. State Library Dec 23 1937." Charles Coolidge Parlin (1872-1942) developed the field of market research when working for Curtis Publishing in the early 20th century. Scarce. In Near Fine Condition: N. Y. State Library on cover; otherwise, clean and solid. Near Fine. Item #009452

Price: $18.00